Collaborated with #Studio (http://hashtagdesign.com) to present a pitch against well established agencies in Dubai and London and for my part, I presented a social race that would spread the hype in KSA. We won! The concept was “Abudhabi starring F1″. The idea was, as per the brief, sell it like a movie and that is exactly what we did.For the initial part, we created digital banners, street posters and teasers to bring a trailer like feel to the concept.
AbuDhabi F1. 360
Gamification
The # race is a race game that allows users the ability to get ahead of others by hash hashtagging Abu Dhabi F1. The more the hashtags, the more they leap ahead of others in cues.
