I am a multi-disciplinary designer and team leader with experience in viewer, user, and customer experience. Driven by 15 years of insight in the region, I keep empathy at the core of user engagement and content creation. And having worked in television, advertising, and product companies, gives me the understanding required to enhance brand empathy, deliver on campaign results and more importantly, create and instil a collaborative spirit within the team.
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To introduce The Ring to Dubai One, we thought, why not focus on what is it that Samara does during the 6 day wait.